Behind the expressionistic front, the apartments seem to rise from the contemporary version of the New Objectivity movement which was a direct response to the expressionists. This rare historical contrast of styles results in a playful allure that simply entices you to step further inside and discover what more hidden beauty lies behind the grand facade.
The building was erected in 1915 as a branch of the Stokvis trading office, the largest in Western Europe at that time. Kreidler, Puch, Solex en Zündapp were all either made or imported by the Stokvis trading office, which also imported Austin passenger cars. In the fifties, the firm still counted 18 different trading departments. Later, in 1972, the company was sold. The Sebastian shampoo company later used this location for training purposes and in the years that followed, it was mainly used as an office building.